First Lady: 1953 - 1961
Mamie Geneva Doud was born 1896 in Boone Iowa to John and Elvira Doud. A family of privilege that afforded her luxuries like jewelry, clothes and travel. She attended public schools but completed her education at Miss Wolcott's a prestigious private finishing school for daughters of prominent families.
Mamie was a charming hostess and they entertained frequently, their home being nicknamed "Club Eisenhower". She once said "I had a career. His name was Ike". While preferring to stay in the background, she did provide the perfect social setting to enhance her husband's career.
Her unusual hair style, noting the curled over the forehead bangs were created for her by Elizabeth Arden in Paris, completed what became known as the "Mamie Look". Her bangs and off-the-shoulder dresses helped define her own personal style.
She was loved by the American public because she was one of them. She clipped coupons, always thrifty, spending as little at $9.95 on a mail order hat. Sometimes she wore designer fashions, but she also delighted in finding a bargain in a department store. She was always on the "Best Dressed" lists during her White House years.
On display at the Eisenhower Museum in Abilene KS is her hat collection.
Mamie Eisenhower's 1953 "First Lady pink" silk inaugural gown designed by Nettie Rosenstein, embroidered with 2,000 rhinestones. Matching evening gloves and a pearl-encrusted clutch finished the look.
The Eisenhower's pink bedroom in the White House.